The predicted motion of anything is either when things go "back” to normal. Using the past as an indicator of comfort. This is the mind doing what it does best, referencing historical data, in order to make calculated decisions for the future. Risk aversion. And it can also get you stuck and stagnant.

The "NEXT” normal. Looking to the future for a reference to build actions upon.

The "NEW” normal. A natural sense of comfort taken from having a framework to operate within.But, was there ever a "normal” ? Or was it your routined way of existing and operating?

The same thinking for any solution architects, marketing teams and people who are looking at sets of data to make “informed” or “accurate” decisions, is to not be of the belief that the machine is right. The machine, is making predictions on inputs. For the most part, these inputs are still running on outdated belief systems.

Part of the barriers and obstacles faced by minority groups within the business and tech space, is not just in the context of working in tech, but within the architecture of data that is being used to inform much of AI's decision making. More importantly though, how this is assisting in perpetuating imbalances at a global scale and mostly without any regulation.

The democratization of old radio or the peoples voice?

Anyone can start one and there are a plethora of topics and point of views to tap into. The upside, more perspectives. The downside, another touch-point for ignorance to be disseminated.

It’s a powerful tool that requires a lot less capital investment in the production of the content.

The acceleration of digital adoption and tech infrastructure business to either adapt and evolve, or dissolve. Industry agnostic - and humbling overall.

Currently, we’re witnessing the closure and fall of the countries media publisher titans. And for some reason, there is shock amongst the industry. You didn’t need clairvoyance to receive the vivid premonition that it was not a matter of IF but rather WHEN traditional media models would cease to exist.

Humanity is more consciously aware of how they are communicated to and undermining intelligence in an era where information is historically more accessible than ever before, is a volatile playground whilst injustice and inequality is brimming to the collective surface.

We need to look deeper than the surface , connecting is not just segmenting and acquiring with ‘targeted relevancy’ because spoiler alert: we’re about to jargon-out. Innovation is birthed from chaos.