The predicted motion of anything is either when things go "back” to normal. Using the past as an indicator of comfort. This is the mind doing what it does best, referencing historical data, in order to make calculated decisions for the future. Risk aversion. And it can also get you stuck and stagnant.

The "NEXT” normal. Looking to the future for a reference to build actions upon.

The "NEW” normal. A natural sense of comfort taken from having a framework to operate within.But, was there ever a "normal” ? Or was it your routined way of existing and operating?

Part of the barriers and obstacles faced by minority groups within the business and tech space, is not just in the context of working in tech, but within the architecture of data that is being used to inform much of AI's decision making. More importantly though, how this is assisting in perpetuating imbalances at a global scale and mostly without any regulation.

Humanity is more consciously aware of how they are communicated to and undermining intelligence in an era where information is historically more accessible than ever before, is a volatile playground whilst injustice and inequality is brimming to the collective surface.

We need to look deeper than the surface , connecting is not just segmenting and acquiring with ‘targeted relevancy’ because spoiler alert: we’re about to jargon-out. Innovation is birthed from chaos.